Because for many B2B companies, the flow of inbound enquiries is paramount.
Sales is (often) about going outbound to create opportunities.
And a great salesperson will boldly engage their target audience with whatever means necessary.
Be it, door knocking, cold calling, events, seminar and a multitude of online methods.
So if you've mapped out your top-of-funnel strategy, often you will uncover channels that you can utilise, and which can work for you.
Simplicity is always the key to knowing how to make a process work for you.
Because you can measure and refine specific data, knowing how and why you're moving upward (or backward).
So once a channel works for you, you can grab another and use that, and another etc
Have you considered these? 👇
1️⃣ Know your ideal buyer
2️⃣ Map out your idea buyer's journey
3️⃣ Invest in your owned media ie Website, Blog etc
4️⃣ Produce the right content for your ideal audience
5️⃣ Leverage social media
6️⃣ Optimize your SEO
7️⃣ Partner with the right people ie. influencers, podcasters
8️⃣ Consider going outbound ie going to trade events, leveraging on cold or email outreach
Once you have tactics like these in place, you'll be well-positioned to keep your funnel full of new opportunities. ✅