Maximizing Sales Success with BANT: Budget, Authority, Need, and Timeline
BANT is an acronym that stands for Budget, Authority, Need, and Timeline. It is a sales qualification framework that helps sales representatives identify and qualify potential sales opportunities.
The framework is used to determine whether a potential customer is a good fit for the product or service being offered, and whether they have the budget, authority, need, and timeline to move forward with a purchase.
Using BANT to qualify leads can help sales representatives focus their efforts on the most promising opportunities, and avoid wasting time and resources on leads that are unlikely to convert into customers.